Store Privacy Policy

At David Robinson Eyecare, we are committed to protecting and respecting your privacy.

This Privacy Policy explains how we collect, use, and protect any information you provide when using our website https://davidrobinsoneyecare.com/ and our services.

David Robinson Eyecare Ltd (“us”, “we” or “our”). This page informs you of our policies regarding the collection, use and disclosure of Personal Information we receive.

Page Privacy

At David Robinson Eyecare Ltd we are committed to providing a high quality service and we take data protection very seriously. However you choose to interact with us, we will only collect data that is necessary for us to deliver the best possible service, remind you of any appointments or any essential health related information. Our privacy policy provides detailed information on when and why we use your personal information, how we use it and the very limited conditions under which we may disclose it to others.

Collection of Personal Information

In addition to your basic contact information (name, date of birth, telephone numbers and addresses) we will collect other relevant details including current and past health and medical information, your examination results, payment details and lifestyle information. We may also store associated information received from other healthcare professionals as part of your ongoing care.

This information will primarily be provided to us voluntarily by you, but we may also collect it from other sources where it is lawful to do so, including but not limited to, the NHS or other healthcare providers, institutions or individuals you have authorised to provide information on your behalf (e.g. parents or guardians), third party service providers, government, tax or law enforcement agencies, and other third parties. Such information can also be combined with information from public sources.

How we Use this Information

The information that we collect from you is used to ensure we provide you with the best and most appropriate products and services. In addition to your ongoing eye care, we will remind you when appointments are due and suggest relevant products, promotions or services that we believe may be of interest.

We use your contact information to respond to queries from you. We may occasionally contact you to ask for your feedback on services we have provided and to offer the opportunity to trial new products.

Our Policy on Storage, Processing and Retention of your Information

To provision and manage our services, your data is stored by XEYEX Ltd within their UK facilities. Any third-party company is only permitted to process your data for the specified purposes and in accordance with our instructions.

The test room software is run by XEYEX Ltd which is a management software designed specifically for Independent Opticians. XEYEX Ltd is certified by QMS International, having been independently assessed and approved for the security standard ISO: 27001:2013 for “the development, deployment and support of a cloud based optical practice management software platform, designed to support independent opticians with the management of their business and securely store their patient and practice data”

We retain your information for as long as reasonably necessary to provide our products and services and to maintain records to satisfy tax and other legal requirements.

How and When we May Share your Personal Information

Where necessary we may disclose your information to health care professionals including the NHS. We may also pass information to external agencies and organisations, including the police for the prevention and detection of fraud and criminal activity. Should any claim be made, we may pass your personal information to our insurers and if our business is wholly or partially transferred to a third party, your personal information may be one of the transferred assets.

Your Rights With Respect to the Personal Information we Hold

You are entitled to access the personal information that we hold about you; any request should be made using our contact details below. If any data we hold is inaccurate, this will be corrected promptly on request. In certain circumstances you can request that we erase your data which we will do where this would not prevent us meeting our legal and regulatory obligations.

Updating your Communication Preferences

You may ask that we do not send you communication using any of the contact details we hold on our records, this may include your email, SMS, telephone and postal information. You may also request we restrict our communications to clinically necessary messages. Your personal preferences can be changed at any time.

Security

The security of your Personal information is important to us. We take appropriate security measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction.

Your Rights

• You have the following rights concerning your data:
• Access the personal data we hold about you.
• Request corrections to inaccurate or incomplete information.
• Request deletion of your data (subject to legal requirements).
• To exercise these rights, please contact us at info@davidrobinsoneyecare.com

Changes to this Privacy Policy

We may update this Privacy Policy from time to time. You are advised to review this Privacy Policy periodically for any changes.

Contact Us

If you have any questions about this privacy policy.

Please contact us at David Robinson Eyecare Ltd, 16 St David Street, Angus, DD9 6EQ

Updated 17th June 2025